About Data Driven Partners

Comprehensive market visibility. Better banking decisions.

Data Driven Partners (DDP) is a woman- and veteran-owned company in Little Rock, Arkansas, founded in 2020, that gives banks and credit unions comprehensive market visibility through two intelligence platforms, Lending Leads and BALLIT, so leadership, lending, marketing, compliance, and credit and risk teams can make better-informed decisions.

Financial institutions have extensive information about their existing customers and performance, but that information tells only part of the story. Understanding the competitive landscape, emerging opportunities, changing lending relationships, and broader market dynamics requires visibility beyond internal systems.

DDP closes that information gap.

Through our Lending Leads and BALLIT platforms, we transform complex, fragmented public data into accessible, actionable intelligence that supports decision-making across the financial institution, from executive leadership and business development to marketing, compliance, and credit/risk management.

Founded in 2020, DDP has grown from serving banks in one state with one product to providing two complementary intelligence platforms to financial institutions across 18 states today.

Our mission is simple: Give bankers a more complete picture of their markets so they can make better decisions for their institutions and the communities they serve.

“DDP has built the type of product you can’t do without. Not only does Lending Leads make prospecting easier by putting leads at our fingertips, it shows us where we need to play defense to protect relationships we have with existing customers.”

Chairman & CEO

First Arkansas Bank & Trust

What we build

Lending Leads

Lending Leads turns over a dozen public data sources, including mortgage, real estate, UCC, and PPP records, into a clear view of the lending relationships, competitor activity, and opportunities across a financial institution's footprint, for leadership, lending, marketing, CRA and fair lending, and credit and risk teams.

BALLIT

BALLIT turns FDIC and NCUA call report data, the FDIC Summary of Deposits, and branch-level deposit data into peer, deposit, competitive, and M&A intelligence for financial institutions, with branches mapped to legislative districts to enhance advocacy for government relations teams and state banking associations.