Make the best decisions with the full picture.
Comprehensive market visibility for smarter banking.
Because what you don't know about your market can matter just as much as what you do.
Data Driven Partners provides the external market intelligence that financial institution leaders, lenders, marketing, compliance, and credit/risk teams need to understand their competitive landscape, uncover opportunities, protect relationships, and make more informed decisions.
Your financial institution knows its customers. But does it know its market?
Every financial institution has access to information about its own customers, loans, deposits, and performance. But internal data only tells part of the story.
What's happening with your competitors? Which customer relationships may be at risk? Where are new opportunities emerging? How is lending activity changing across your markets?
Without comprehensive market visibility, even experienced bankers can miss important developments that influence growth, retention, risk, and strategy.
Data Driven Partners helps complete the picture.
The partial picture
Internal portfolios, familiar relationships, historical performance, referrals, and limited competitor information.
The bigger picture
External activity, competitor relationships, market opportunities, relationship changes, peer performance, and broader strategic context.
The difference between knowing and not knowing can change the decisions your financial institution makes.
our Products
Two powerful platforms. A more complete market picture.
Lending Leads
Understand lending relationships, borrower activity, competitors, and opportunities across your markets.
BALLIT
Understand financial institution performance, deposits, peer comparisons, and geographic market dynamics.
Together, Lending Leads and BALLIT provide complementary perspectives on the markets your financial institution serves, connecting relationship-level lending intelligence with broader financial institution and competitive market analysis.
More context. Greater visibility. Better strategic decisions.
About us
Data Driven Partners (DDP) is a woman- and veteran-owned company in Little Rock, Arkansas, founded in 2020, that gives banks and credit unions comprehensive market visibility through two intelligence platforms, Lending Leads and BALLIT, so leadership, lending, marketing, compliance, and credit and risk teams can make better-informed decisions.
Founded in March 2020
Data Driven Partners was established to connect the dots between borrowers and lenders in your market, helping lenders, compliance teams, and bank leaders prospect and build relationships with clarity and confidence.
2021
Lending Leads launches, becoming a daily workflow for lenders, compliance teams, and bank leaders who need relationship-first prospecting and sharper market visibility.
2024
Data Driven Partners expands into 5 additional states and introduces its second solution, BALLIT, a portfolio and regulatory analytics tool built on FDIC data and powers new insights across financial institutions and state banking associations.
2026
Two complementary platforms serve 60+ financial institutions across 18 states.
Meet the executive team.
Mallory Van Dover
Co-Founder & Chief Executive Officer
Jennifer Carlisle, JD
Co-Founder & Chief Operating Officer
Tammy Been
Partner & Chief Revenue Officer
success stories
Real lenders. Real markets. Measurable impact.
From community banks to statewide associations, explore how DDP intelligence has helped teams focus on the right markets, close better deals, and stay ahead of change.
“DDP has built the type of product you can’t do without. Not only does Lending Leads make prospecting easier by putting leads at our fingertips, it shows us where we need to play defense to protect relationships we have with existing customers.”
“BALLIT has become an essential tool for our association. Having critical FDIC data and credit union insights instantly accessible has significantly improved our efficiency and strengthened our advocacy efforts.”
Common questions about DDP
What is Data Driven Partners?
Data Driven Partners (DDP) is a woman- and veteran-owned company in Little Rock, Arkansas, founded in 2020, that gives banks and credit unions comprehensive market visibility through two intelligence platforms, Lending Leads and BALLIT, so leadership, lending, marketing, compliance, and credit and risk teams can make better-informed decisions.
What does comprehensive market visibility mean?
It means seeing what's happening beyond your own institution: competitor lending, changing relationships, peer performance, deposit trends, and emerging opportunities across your footprint. DDP builds that view from public records and regulatory data. It widens what you can see; it doesn't claim to show every relationship or risk.
What does a financial institution miss without comprehensive market visibility?
It misses what happens outside its own walls. The external visibility DDP provides complements what a financial institution learns from its internal data. Together they give leaders the full context, so the team can build the best strategies and make the best decisions for the institution and its stakeholders.
Who inside a financial institution uses DDP?
Executive leadership uses DDP for growth priorities, market expansion, and peer comparison. Lenders and business development teams use it to understand borrowers and relationships worth pursuing or protecting. Marketing, CRA and fair lending, and credit and risk teams use it for targeting, market assessments, and portfolio monitoring. BALLIT also gives government relations teams and banking associations a valuable resource for legislative analysis, advocacy, and targeted outreach.
How do Lending Leads and BALLIT work together?
They're complementary platforms. Lending Leads shows lending relationships, borrower activity, and competitors across your markets. BALLIT shows how financial institutions perform, where deposits sit, and how you compare with peers. Together they give a more complete picture of the market you compete in.
Where does the data come from?
Lending Leads starts with publicly filed mortgages and real estate records, UCC filings, and PPP loan data, linked with more than a dozen other data sources and refreshed weekly. BALLIT is built on FDIC and NCUA call reports, the FDIC Summary of Deposits, and branch-level deposit data.
How long does it take to get started?
Lending Leads and BALLIT run in the browser with no integration into your core or other systems, and most teams can have access within a few days. A Customer Success Manager handles onboarding and training, a 30-60-90 day plan, and quarterly check-ins.
Who runs DDP?
Mallory Van Dover is Co-Founder and CEO, Jennifer Carlisle, JD, is Co-Founder and COO, and Tammy Been is Chief Revenue Officer. DDP is based in Little Rock and serves more than 60 financial institutions across 18 states.
See what you've been missing.
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Email: info@ddplendingleads.com
Phone: 501.912.1800
Office:
417 Main Street, Suite 1834
Little Rock, AR 72201
417 Main Street, Suite 1834
Little Rock, AR 72201