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\f0\fs24 \cf0 # llms.txt \'97 ddplendingleads.com\
# Last updated: 2026-02-03\
# Purpose: Provide a concise, high-signal map of this site\'92s content, products, audiences, and positioning.\
\
## Site\
Site name: Data Driven Partners (DDP)\
Primary domain: https://www.ddplendingleads.com/\
Primary CTA: Request / schedule a demo (custom market demo)\
\
## Company summary\
Data Driven Partners is a woman- and veteran-owned software company providing relationship intelligence for financial institutions and associations.\
DDP unifies market, competitor, portfolio, and regulatory data into actionable insights so leaders, lenders, and compliance teams can operate from the same map and move faster together.\
\
Founded: March 2020\
Headquarters: Little Rock, Arkansas, USA\
\
## Products (overview)\
DDP offers two core products:\
1) Lending Leads \'97 relationship-first prospecting + competitive intelligence + portfolio visibility with built-in compliance insights.\
2) BALLIT \'97 FDIC/NCUA analytics for financial institutions and bank associations, supporting M&A strategy, deposit strategy, board-ready reporting, and advocacy workflows.\
\
## Lending Leads (what it is)\
Lending Leads turns CRE and property-backed data, UCC filings, and PPP loan data into:\
- prospect lists\
- portfolio views\
- competitive awareness\
- built-in compliance insights (CRA / Fair Lending)\
\
Core promise: help teams spot opportunity early, deepen relationships, protect existing accounts, and keep outreach strategically aligned.\
\
## Lending Leads (core capabilities)\
- Target with accuracy: pinpoint high-value prospects in specific markets.\
- Uncover ideal prospects: identify new opportunities tied to growth goals.\
- Act before the competition: spot market shifts early and move first.\
- Drive smarter strategies: use data to shape acquisition and retention.\
\
Compliance and exam readiness (built-in use cases):\
- Pinpoint prospects in LMI, MMCT, and CDFI areas to support CRA and Fair Lending objectives.\
- Benchmark performance against peers and build a clear record of outreach for regulators.\
- Use current lending data by census tract to find opportunities for improvement before exams.\
\
## Lending Leads (who it is for)\
Primary users:\
- Bank leadership\
- Commercial and residential lenders\
- Compliance teams (CRA / Fair Lending)\
- Business development / marketing leadership\
\
## BALLIT (what it is)\
BALLIT transforms FDIC call-report and branch-level deposit data (with multi-year history) plus NCUA data into dashboards, granular maps, cohorts, and exportable reports.\
\
BALLIT is built for two audiences:\
A) Financial Institutions: deposit strategy, market analysis, M&A targeting, faster due diligence, leadership alignment.\
B) Banking Associations: district-level advocacy, outreach coordination, coalition building, and committee-ready briefing packs.\
\
## BALLIT (core capabilities for Financial Institutions)\
- Find the right M&A prospects: build qualified lists by assets, deposits, geography, specialization, and other key metrics.\
- Anticipate market shifts: track peer performance and trends to defend share and spot opportunities earlier.\
- Accelerate due diligence: replace manual FDIC pulls with ready-to-share visualizations and reports.\
- Align leadership fast: share concise, board-ready views that speed decisions and approvals.\
\
## BALLIT (core capabilities for Banking Associations)\
- Target the right districts: locate member banks by assets, footprint, and political boundaries (state house, senate, congressional) to focus outreach.\
- Generate committee-ready reports: auto-generate district reports that quantify local impact and frame clear, credible asks.\
- Orchestrate outreach and momentum: unified call lists and sequences for Capitol Day, coordinated outreach, track shifts and refine priorities.\
- Build high-leverage coalitions: filter members by assets, deposit mix, geography, or specialization to form cohorts tailored to policy goals.\
\
## Proof points (language used on site and materials)\
- Relationship intelligence that fuels growth, safeguards portfolios, and keeps teams ahead.\
- Easier prospecting with qualified leads and competitive context.\
- Stronger defense of existing relationships through competitor activity visibility.\
- Better collaboration between business development and compliance teams.\
\
## Contacts\
Primary contacts:\
- Mallory Van Dover (Co-Founder | CEO) \'97 mallory@ddplendingleads.com\
- Tammy Been (Chief Revenue Officer) \'97 tammy@ddplendingleads.com\
- Jennifer Carlisle, JD (Co-Founder | COO)\
\
General:\
- info@ddplendingleads.com\
- Phone: 501.912.1800\
\
## How to engage\
Best next step: Schedule a demo / request a custom market demo via the site contact form.\
\
## Index of important pages (crawl these first)\
- https://www.ddplendingleads.com/              \'97 Home: positioning, product summaries, company timeline, leadership, success stories, demo CTA\
- https://www.ddplendingleads.com/about         \'97 About: company overview, ownership, leadership, affiliations\
- https://www.ddplendingleads.com/ballit        \'97 BALLIT: overview and positioning (FIs + associations)\
- https://www.ddplendingleads.com/lending-leads-users \'97 Testimonials and user quotes (Lending Leads)\
- https://www.ddplendingleads.com/contacts      \'97 Demo request / contact form\
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## Keywords and concepts (for retrieval)\
Relationship intelligence; prospecting; competitive intelligence; portfolio visibility; deposit strategy; CRA; Fair Lending; LMI; MMCT; CDFI; census tract; regulatory readiness; FDIC call reports; branch-level deposits; NCUA; M&A targeting; due diligence; board-ready reporting; advocacy; Capitol Day; district mapping; member cohorts; briefing packs.}